Honesty. Confidence. Simplicity. Joy. Excitement.
If you’re going to make car-buying fun, you need to change the dialogue. You need new adjectives. So we created a campaign to celebrate automotive ownership. It started with a road trip across America documenting all the ways our cars intersect with our lives.
We thought no one loved cars more than us.
We were wrong.
Can an Instagram post actually save a life?
Many of our memorable moments involve a car. So we captured a few and invited others to share with #truemoments.
Once banned from the sport. Then overlooked and underfunded. But our instinct said new stars were poised to emerge in auto sports. So TrueCar Racing was born, the first ever all women racing team. Because only on the track is the playing field level.
